UPDATE: DARPA and the Social media Challenge

You may have heard about that DARPA balloon challenge, where the first team to identify the latitudes and longitudes of 10 moored weather balloons across the continental U.S. wins $40,000?

DARPA is holding its Network Challenge to mark the 40th anniversary of the Internet. The competition is meant to explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems.

Well, as of Saturday, the balloons are up in the air.

Now, here’s the real deal - DARPA’s payout of $40,000 is distorting the experiment in a what-is-seen-as-a-confusing-by-some-citizens way.

Really?

Confusing?

Clearly, this is the goal - encouraging secretiveness and deception rather than cooperation.  THAT is the experiment.

DARPA wants to understand social netowrks and how they will be used as a collective force with the common man - in studying this, they will actually  discourage people from using the power of social media to find the balloons, instead re-engeneering the information flows to find out what doesn’t work.

What better to know how a toy works than to break it first, right?

In the formal sense - here is what I am saying: Non-rational factors affect the determination of public policy. Points of vulnerability to the influence of non-rational factors are identified in the policy-forming process and in the policy-implementing process. In this case, the DARPA Red Balloon Experiment suggests that a normative model for a public policy applied to virtual worlds or digital communication channels can be dealt with in a rational manner.

In line with domestic public policy - policies that have been used for over 60 years in the US - here’s what you should expect:

Disinformation
A
ll large players - even DARPA themselves - will be engaged in mis- and disinformation not to throw people off track [as is being reported] but to see how false information is mitigated [negated or reinforced] within social media channels.

Deception
Again, the goal here is to disrupt the common good of social media - how and when would you, as a networked citizen, sell your ‘friends’ out?  Formally, what is the economic rent and elasticity of ’social friendships’?

Introduction of Incentives
DARPA will test the power of incentives, introduced into public policy in the 30’s, and how they will create socioeconomic classes within social networks - does a non-friend deserve loyalty because he pays more?  Who are the ‘real’ friends and how to they communicate?

Smart.  Very smart.

This is a great experiment - Edward Bernays would be happy - almost as good as the Anonymous vs. Scientology experiment …

… wait a minute …

OK - now I get it :-)

UPDATE:

See - told ya so ….

Social Media, Diplomacy and Co-Creation of Dialogue

I always find these topics interesting and this is also very thought provoking.  Listen and learn.

Sentimentally Yours

I have been reading lately about credibility ratings for social media application - specifically, trying to define the value and rate their content.

Why so important?

Clearly, the voice of the Internet is being ‘bought’ by large media conglomerates and becoming more commercialized. The Internet is now used to promote products and services. What was news is now simply a public relations exercise.

The Social Media movement, including ‘purchased’ A-list bloggers and $ocial Network enthusiasts, are now being used to sell goods to unsuspecting users-slash-buyers so this article in the NY Times about sentiment analysis tools comes at an interesting time [thx to someone where i saw this ...].

In a genuine initiative, I have been evaluating online credibility in my role at the United Nations - trying to visualize and understand the +/- trends of the news for credibility and bias.

Online, perception is everything. If users know the sentiment trend of the online opinion and news, users can evaluate its credibility.

Throw this information on a Google API and you now have a ’sentiment map’. Put this on a time variable slider and you have a comparative ’sentiment-over-time’ visual. Map this against your Communications strategy and you now have some empirical understanding of what works and what doesn’t.

Interesting.

Perhaps the semantic web isn’t that far off.

Bad News for Old Media

One mans junk is another man’s treasure.  That’s how I feel about this news - it’s inevidable and they should have seen it coming.

The “big beasts” of the pre-digital media age are in big trouble, the Guardian tells us. In the last year, they have faced, not only structural challenges but the worst recession for a generation:

“As advertising revenues dried up, newspaper, television and radio owners – especially those in local media – faced a stark challenge: adapt or die. The result was tens of thousands of job losses and unprecedented uncertainty over how the media landscape will look in just a few years’ time. How many national newspapers will survive? Can commercial radio avoid complete meltdown? How much are people prepared to pay for content online – if at all?”

(http://www.guardian.co.uk/media/2009/jul/10/overview-mediaguardian-100-2009)

At the heart of the uncertainty lies the internet and how to make it pay.

For 100 years the corporate mass media has flourished thanks to its monopoly of the means of mass communication. Reviewing the history of the British media, James Curran and Jean Seaton write that the industrialisation of the press in the early twentieth century triggered “a progressive transfer of power from the working class to wealthy businessmen, while dependence on advertising encouraged the absorption or elimination of the early radical press and stunted its subsequent development before the First World War.”

The effect of advertising was dramatic: “one of four things happened to national radical papers that failed to meet the requirements of advertisers. They either closed down; accommodated to advertising pressure by moving up-market; stayed in a small audience ghetto with manageable losses; or accepted an alternative source of institutional patronage.”

It’s happening quietly all over but the flood is just beginning.

“Announcing that workers nationwide will be forced to take more time off without pay, the chief executive of the largest media chain in the U.S. told employees there is no foreseeable end to the crisis facing the news business. Craig Dubow, president and CEO of Gannett Co., sent a memo to staffers today saying the company’s income remains on what called a “downward slide.”

http://www.heatcity.org/2009/03/gannett-ceo-no-relief-in-sight.html

“It says much about the confidence and wit of the pink paper of business that it not only published the letter but also headlined it “How FT leads from the front”. That rise was the third since June 2007, when the FT was selling for £1, yet the increases appear to have had no deleterious effect on the paper’s British circulation, which has run at about 125,000 copies throughout the past year. Newsprint sales revenue is only one side of a newspaper’s income equation. Advertising, as with every title, national or regional, big or small, has fallen away during the economic downturn. The FT’s chief executive, John Ridding, hinted as much in a memo to staff saying that “with our customers and advertisers being affected, we need to prepare for difficult times”.

Read more here

But let’s get real - the media bosses are blaming the ‘economic downturn’ instead of the real culprit - the adoption of digital and social media.

One cannot dismiss that, according to a recent Forrester study, digital and social media is expected to reach $55 billion and represent 21 percent of all marketing dollars spent in 2014 as advertisers shift money away from traditional media to search marketing, display advertising, e-mail marketing, social media and mobile promotions.

How this helps non-profits is the inherent characteristic new media - content tone. New media uses a conversational style, in contrast to the approach of traditional communications and early corporate blog experimentation, which emphasizes messaging and sanitized talking points.

Nik Gowing, in a new report from the Reuters Institute for the Study of Journalism also discusses the way in which the ‘new media channels’ are having such a considerable effect on the structures of power.

Exponential changes in portable digital technology are redefining, broadening and fragmenting the nature of the media in a crisis by way of a new omnipresent breed of ‘information doers’.

New ‘media players’ have an unprecedented mass ability to bear witness leading to a proliferation of instant impressions in a crisis that get wide and immediate distribution.

The resulting new matrix of real-time information flows is highlighting the inadequacy of the structures of power to respond both with effective impact and in a timely way.

Interesting times ahead?  Definately - I can’t wait!

Communication Globalization

As the world becomes increasingly interconnected and dependent on ever more efficient means of exchanging ideas, people, and capital (especially now in the mid of a severe pending depression/recession), many internet specialists attention is directed towards globalization.

The globalization of communications.  Internet communications.

Politically, the suttle role of foreign affairs is on the increase all over the world.

Culturally, due to information and communication technologies becoming more important parts of our lives and constituting critical elements of all countries’ identity and well-being, the United Nations (disclaimer: I work there) is again tackled by the problems of global media and how to get on board.

Communication globalization is a term suddenly found in most debates on current cultural, political, and economic processes and across the United Nations. It has become a buzz word, a phrase that is starting to have a life of its own.

But, we see the term “globalization” is often used interchangeably with Americanization (whatever that is) and Westernization, adding to the confusion. Although globalization is to a large extent about expanding American cultural and political influence, particularly through the so-called soft power, the two processes are not identical.

Now the globalization of communications.

There are several aspects to this process, most of them related one way or another to communications media. For one thing, by causing enormous space-time compression, modern media have rendered both place and time obsolete. With information and capital traveling across continents in seconds, it is now possible to work from any place in the world.

When discribing ‘flow’, Csikszentmihalyi describes a specific psychological state - a particular state of mind - which arises in particular situations and settings. He happened to use the word ‘flow’ to name that state, but he might have used some other word.

We see the same today for those that have access to global communications.

Global media are increasingly accessible in the most remote places on Earth, having a significant, if yet unknown, impact on local cultures. Large media events are now uniting the globe by providing common experiences, which can change the world instantly.

Given the massive social change that globalization entails, it is no wonder it stirs heated debates and provokes protests, which, ironically, happen to be global as well. With the Internet, the world has really become a global village.

The United Nations will have to adapt - just as the people it represents has and will.

However, the vision of the global village has its limitations.

Uneven access to information is the most obvious of them. In line with the 1970s knowledge gap hypothesis, due to advances in information technologies, disparities between the rich and the poor in terms of their access to knowledge and information are growing bigger rather than smaller, both within and between nations.

A careful look at the Statistical Abstract of the United States proves only too well that billions of people and entire nations are excluded from the global village.

While the average American citizen has over 2 radios, fewer than 2 Pakistanis in 1,000 own any radio at all. While daily newspaper circulation in Germany is 593 per 1,000 people, in Japan-687, and in the United States-249, the numbers for Pakistan, China, and India are 15, 37, and 26, respectively.

The global village is clearly a Western concept and, largely, limited to the Western world.

Why?  Common interplay between four elements:

  1. Government and the legislative institutions that control the telecoms
  2. Independant institutions serving national mass communication needs
  3. Privately owned institutions offering mass media services or Producers
  4. and finally, the audience or Consumers

Main media of information - and of influence - in the 21th century will focus on those with non-literate skills, for example, in e-mail, telephony, and video conferencing allow high levels of transnational interaction between people without applied literacy.

Western mass communication already focuses on non-literate qualities:

  • Cinema, Video,
  • Journals, Magazines, Electronic Publications, Newspapers,
  • Radio
  • Telecommunication
  • Television
  • Internet

What evolution is in the West will be revolution in the developing and emerging nations.  Clearly, there is resistance but should the United Nations be an accomplice?  or should it promote the (r)evolution?

Rhetorical.

Information flow is an important topic for our generation. The Internet allows for greater communication and information flow than has ever been possible before, but we must figure out how to build networks and applications that help people communicate in this medium efficiently.  Especially in thise areas that suffer from low or no connectivity.

The free flow of information doesn’t mean that every piece of information is available to everyone; it means that people can share information as they like with exactly the people they would like. Therefore, privacy and enabling people to share information privately without exposing it to others is critical.

Information flow is an important issue because our ability to solve other problems is generally limited by our ability to communicate with other people and share ideas and information. The free flow of information is important because many times corporations or governments try to control this flow and that impedes good communication between people.

The Internet represents a new channel for communication. Although the world has seen
the Internet differently, as the network of networks

The Internet is a communication network made up of intertwined connections through which a number of messages travel. In this process, a website functions as a node that passes messages and determines their paths according to a selection of hyperlinks.

International information flow has been perceived as a primary topic in the study of international communication. In the “information society,” drawing the information flows among nation-states based
upon their hyperlinks may be a necessary first step in mapping the new structure of international
communication - and social dimensions

The ideas above mash to described the structure of communications flows among websites may be used to measure to examine interpersonal and interorganizational communication.

New communication networks are in the process of evolution incorporating other elements from within the existing social system.

Internet communications and social networks in the physical world may be seen as co-constructing each other, such that offline relationships can influence how online relationships are developed and established.

This has a big impact on how bottom-up communications (grassroots, civil society communications) impacts top-down (policy and largely mass social) communications.

So the question again arises - How do online communications articulate wide-ranging offline (or other online) ties?  Do they really reflect social networks in the physical world?

Or do they contribute to building online relationships across offline boundaries?

Clearly, the wider the Internet’s global reach, the greater the number of regional and national preferences (or cultures).  Do cultural differences influence the communications structure/approach among websites?

The effective use of ICT as a strategic communications instrument could help bring developing countries more quickly towards their development goals; the attainment of development goals was only possible if the use of online communications was highlighted in various countries’ development programmes.

There were many differences among countries in their use of ICT, and the primary task of the United Nations should be to bridge this divide.

Efforts in that regard should involve not just United Nations, but also government, development banks and programmes funded by private donors.